CEO’s greeting ´24

Impact of Market Demand

From the beginning of spring 2023, the decrease in market demand directly impacted NorthCode’s business. Like many consulting companies in the market, NorthCode had to adapt to the weakened market situation, which was reflected in its profitability.

Strategic Response to Market Challenges

The market challenges drove NorthCode to sharpen its marketing message regarding Platform Engineering services. This was a necessary and important measure in response to the changing market situation. By closely focusing on understanding customers’ wishes and challenges related to Platform Engineering, NorthCode can now offer more added value to its customers. This change required investments and development work but was a necessary step towards sustainable growth.

Sales Investments and Leadership

During the fiscal year, NorthCode also invested in sales, and at the end of 2023, Hanna Saari started as Chief of Sales Operations (CSO). Saari’s entry brought new energy and strategic expertise to the sales team. Under her leadership, sales processes were developed, and customer relationship management was enhanced, which began to show positive results towards the end of the fiscal year.

Recognition of all our Experts and Partners

It goes without saying that our specialists are the backbone of our success. Their dedication and expertise have been crucial in navigating these challenging times. This is clearly reflected in the excellent Net Promoter Score (NPS) results from our customers, demonstrating their high level of satisfaction with our services.

Signs of Recovery and Future Prospects

In early 2024, the market showed some signs of recovery, and NorthCode began to benefit from sales successes. These successes put the company back on the growth path, and the situation looks promising for the future.

Conclusion

In summary, the fiscal year 2023-2024 was a significant learning and development phase for NorthCode. Despite the decline in profitability and the challenging market situation, the company successfully adapted and sharpened its marketing strategy. Without the hard work of our specialist consultants, none of this would have been possible. This creates a solid foundation for future growth and success.